
Yamla Pagla Deewana's first look was launched on the Independence Day - August 15, 2010 which started all the excitement. The three deols Dharmendra, Sunny and Bobby were coming together once again after the 2007 Hit Apne, which did well all over especially Punjab.
This excitement has converted into a rage since the Official Trailer has been released this Diwali - November 5, 2010 across all the theaters and online media. In Just 1 Week down the line the official trailer has got around 319,633 hits already on youtube and is increasing every second.
It is being shared on all popular social networking sites and is being viewed on many portals as well. The trailer has not even hit the idiot box yet but has become a rage thanks to the three deols.
What is more interesting is that few months ago Dabangg's trailer did gather the same response and was scheduled to release on Eid which was a masterstroke, the rest as you know is history.
Yamla Pagla Deewana has gone a step ahead since the trailers are yet to hit the TV screens, we mean the teasers and promos running on TV channels, its being shown only in theatres and is spreading on the internet like fire. The makers here too are getting it right as far as the release date is concerned by getting a solo release on the festival of Lohri - January 14, 2011, a celebration time in Punjab and North India which is the primary territory of the Deols.
Celebrities like Ritesh Deshmukh, Tarun Mansukhani< kunal Kohli and Anupam Kher had already tweeted their excitement with respect to the movie, the trailer and the Deols. The Official Facebook Fan Page and Twitter profile has fans buzzing around eagerly awaiting the Deol Opus. The trailer has added to their excitement and they have been liking and sharing links on every possible network.
The heartening response of this trailer has given plenty of relief to the Deols. In this decade, Sunny Deol has hits like Gadar(2001), Indian(2001) and Apne(2007) while Bobby Deol has hits like Humraaz(2002), Apne(2007) and Dostana(2008) to his credit.
Getting only 3 hits in 10 years is not what the Deols are known for, but major reason why few good movies haven't done a face saving business has been their shyness towards media and promotion. But YPD promotions and Sunny Deol appearing every where in the look of Parminder Singh Dhillon have given a hint that these Deols are going to come all guns blazing for promotions this time.
Hopefully if that is true, may be 2011 will start off with a blockbuster in its 2nd week itself.
Some amazing responses from the industry
Riteish Deshmukh @Riteishd - (Bollywood Actor)
YAMLA PAGLA DEEWANA is by far the best promo I have seen recent times- 3 DEOLS Dharamji-SUNNY-BOBBY together- I wanna book my ticket NOWWW-
URL: http://twitter.com/#!/Riteishd/status/616842716520448
Tarun Mansukhani @Tarunmansukhani - (Writer/ Director of Dostana)
Hey Guys, check out the promo for 'Yamla Pagla Deewana' on youtube.... Its howlarious!! Now that's a film I want to see!!!!
URL: http://twitter.com/#!/Tarunmansukhani/status/1588033463783424
Kunal Kohli @kunalkohli - (Bollywood Film Director)
What a superb trailer of Yamla Pagla Deewana http://t.co/VEg4Nny via @youtube
URL: http://twitter.com/#!/kunalkohli/status/1942482396905472
Taran Adarsh @taran_adarsh - (Writer for Bollywood Hungama)
'Yamla Pagla Deewana' first promo is the talk of town http://bit.ly/bF2pD4
URL: http://twitter.com/#!/taran_adarsh/status/1854728623362048
Anupam kher @AnupamPkher - (Legendary Bollywood Actor/ Teacher)
Saw the trailer of 'Yamla Pagla Dewana' at the shoot. It is a sure shot HIT FILM. Dharam ji, Sunny and Bobby at their comic BEST.:)
http://twitter.com/#!/AnupamPkher/status/29680758186
Links to official YPD Social network pages
Facebook: http://www.facebook.com/pages/Yamla-Pagla-Deewana/123751407672614
Youtube: http://www.youtube.com/user/oneupmovies
Twitter: http://twitter.com/#!/YPDTHEFILM
Microsite: http://www.yamlapagladeewana.com/